The advertising handbook / Sean Brierley.
The advertising handbook / Sean Brierley.
About this item
Full title
Author / Creator
Publisher
London ; New York : Routledge, 1995.
Date
1995.
Call Numbers
N659.1/92
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 293 p. : ill. ; 24 cm.
Contents
1. Production to consumption -- 2. Creating and segmenting markets -- 3. "Discovering" consumers -- 4. Advertising and the marketing mix -- 5. Agency structures -- 6. The advertiser-agency relationship -- 7. Advertising and the media -- 8. Media planning and buying -- 9. Media research -- 10. The pr...
Publication information
Publisher
London ; New York : Routledge, 1995.
Series
Place of Publication
England
Date Published
1995.
Subjects
More information
Scope and Contents
Summary
The Advertising Handbook is the ideal book for anyone interested in the how and why of advertising. Sean Brierley places the industry in its social, historical and political context. He explains the structure of the advertising industry and the role of those who work in it. The Advertising Handbook examines why companies and organisations advertise...
Alternative Titles
Full title
The advertising handbook / Sean Brierley.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Media practice.
Includes bibliographical references (p. 277-283) and index.
Identifiers
Primary Identifiers
Call Numbers
N659.1/92
Record Identifier
74VMl3B4Rzpb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMl3B4Rzpb
Other Identifiers
ISBN
041510713X
9780415107143 (pbk.)
0415107148 (pbk.)
041510713X (hbk.)
DDC
659.1
MMS ID
991003337819702626
