Marketing Japanese style / Paul Herbig.
Marketing Japanese style / Paul Herbig.
About this item
Full title
Author / Creator
Publisher
Westport, Conn. : Quorum Books, 1995.
Date
1995.
Call Numbers
N658.800952/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 295 p. : ill. ; 24 cm.
Contents
Ch. 1. Japanese Marketing Practices -- Ch. 2. Japanese Market Research -- Ch. 3. Products -- Ch. 4. Advertising and Promotion -- Ch. 5. Sales Japanese Style -- Ch. 6. The Japanese Distribution System -- Ch. 7. Pricing -- Ch. 8. Customer Service and the After-Market -- Ch. 9. The Japanese Consumer --...
Publication information
Publisher
Westport, Conn. : Quorum Books, 1995.
Place of Publication
Connecticut
Date Published
1995.
Subjects
More information
Scope and Contents
Summary
Marketing Japanese Style examines how Japanese firms actually market to their Japanese customers. Each of the four Ps of marketing - product, promotion, place, and price - are explored. Japanese cultural, strategic, and negotiation practices are described in detail. An interesting facet of the book is the analysis of keiretsu and sogo shosha, and t...
Alternative Titles
Full title
Marketing Japanese style / Paul Herbig.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. [275]-290 and index.
Identifiers
Primary Identifiers
Call Numbers
N658.800952/4
Record Identifier
74VMl8JzrxEZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMl8JzrxEZ
Other Identifiers
ISBN
1567200095 (alk. paper)
9781567200096 (alk. paper)
DDC
658.800952
MMS ID
991003435049702626
