Services marketing : an Asia Pacific and Australian perspective / Lovelock, Patterson, Wirtz.
Services marketing : an Asia Pacific and Australian perspective / Lovelock, Patterson, Wirtz.
Services marketing : an Asia Pacific and Australian perspective / Lovelock, Patterson, Wirtz.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, 2011.
Date
2011.
Call Numbers
G 2014/2830 , Q658.80091/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 564 p. : ills. ; 26 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Australia, 2011.
Edition
5th ed.
Place of Publication
New South Wales
Date Published
2011.
Subjects
More information
Alternative Titles
Full title
Services marketing : an Asia Pacific and Australian perspective / Lovelock, Patterson, Wirtz.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes index.
Previous ed.: Pearson Education Australia, 2007.
Bibliography.
State Reference Library copy: transferred from REF NQ658.80091/1.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2830 , Q658.80091/1
Record Identifier
74VMlaApborA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMlaApborA
Other Identifiers
ISBN
1442517018 (pbk)
9781442517011 (pbk)
DDC
658.80091823
MMS ID
991003350729702626
