Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c1996.
Call Numbers
N658.83/100
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 888 p. : ill. (some col.), maps ; 24 cm. + 1 computer disk (3 1/2 in.)
Contents
Pt. 1. Introduction to Marketing Research in Marketing Decision Making. 1. The Marketing Research Role in Marketing Management. 2. The Marketing Research Business. 3. The Marketing Research Process: Concept and Example. 4. The Decision to Undertake Research -- Pt. 2. Determine Research Design and Da...
21. Multivariate Data Analysis II: Dependence Methods. 22. Reporting Research Findings -- Pt. 6. Applications. 23. Demand Measurement and Forecasting. 24. Product Research and Test Marketing. 25. Advertising Research. 26. Distribution and Pricing Research.
Publication information
Publisher
New York : McGraw-Hill, c1996.
Edition
5th ed.
Place of Publication
New York (State)
Date Published
c1996.
Subjects
More information
Alternative Titles
Full title
Marketing research : an applied approach / Thomas C. Kinnear, James R. Taylor.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill series in marketing.
Includes bibliographical references and indexes.
System details note
System requirements for accompanying computer disk: IBM and compatible computers.
Contextual Information
Date Copyright
c1996.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.83/100
Record Identifier
74VMlgJGNNK3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMlgJGNNK3
Other Identifiers
ISBN
0079122523 (alk. paper)
9780079122520 (alk. paper)
DDC
658.83
MMS ID
991003391549702626
