Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more /...
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more /...
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more / Alvin Eicoff.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill. : NTC Business Books, c1995.
Call Numbers
N658.872/17
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 233 p. : ill. ; 24 cm.
Contents
Ch. 1. The Basics of Broadcast Direct Marketing -- Ch. 2. Selecting a Product or Service -- Ch. 3. Strategic Broadcast Media Buying -- Ch. 4. Creating Direct-Response TV Commercials That Produce Sales -- Ch. 5. Creating Dynamic Radio Commercials -- Ch. 6. A Look to the Future of Broadcast Direct Mar...
Publication information
Publisher
Lincolnwood, Ill. : NTC Business Books, c1995.
Place of Publication
Illinois
Date Published
c1995.
Subjects
More information
Scope and Contents
Summary
In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-proclaimed experts. That's why it's so important to get your copy of Direct Marketing Through Broadcast Media if you plan to use this powerful medium. Authored by Al Eicoff, one of the pioneers o...
Alternative Titles
Full title
Direct marketing through broadcast media : TV, radio, cable, infomercials, home shopping, and more / Alvin Eicoff.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.872/17
Record Identifier
74VMxM5D3q0X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMxM5D3q0X
Other Identifiers
ISBN
0844235180
9780844235189
DDC
658.872
MMS ID
991002641749702626
