Fad surfing in the boardroom : reclaiming the courage to manage in the age of instant answers / Eile...
Fad surfing in the boardroom : reclaiming the courage to manage in the age of instant answers / Eile...
Fad surfing in the boardroom : reclaiming the courage to manage in the age of instant answers / Eileen C. Shapiro.
About this item
Full title
Author / Creator
Publisher
Reading, Mass. : Addison-Wesley Pub. Co., c1995.
Call Numbers
N658.4/418
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvii, 253 p. : ill. ; 24 cm.
Contents
Introduction - Surf's Up!: The High-Stakes Thrills of Fad Surfing in the Boardroom -- 1. That "Vision Thing": Picturing the Future When Your Crystal Ball Isn't 20/20 -- 2. Mission Indecipherable: Getting to Content -- 3. A Gambler's Guide to Setting Direction: Why a Company's Real Strategy Is in Its...
11. "Customer Focus" and Other Product Development Delusions: What Love Has Got to Do with It -- 12. The Value "Revolution" and the "Death" of Brand Loyalty: Consumers' Revenge on Shortsighted Companies -- 13. Procrustean Strategies: Why the Real Question Is, How Differentiated and at What Costs --...
Publication information
Publisher
Reading, Mass. : Addison-Wesley Pub. Co., c1995.
Place of Publication
Massachusetts
Date Published
c1995.
Subjects
More information
Alternative Titles
Full title
Fad surfing in the boardroom : reclaiming the courage to manage in the age of instant answers / Eileen C. Shapiro.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 227-241) and index.
Contextual Information
Date Copyright
c1995.
Identifiers
Primary Identifiers
Call Numbers
N658.4/418
Record Identifier
74VMxvkWabBO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMxvkWabBO
Other Identifiers
ISBN
073225678X (pbk.)
9780201409741
0201409747
DDC
658.4
MMS ID
991002647109702626
