The Internet marketing plan / Kim M. Bayne.
The Internet marketing plan / Kim M. Bayne.
About this item
Full title
Author / Creator
Publisher
New York : J. Wiley & Co., c1997.
Call Numbers
T0368879
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xx, 379 p. : ill. ; 24 cm. + 1 computer disk (3 1/2 in.)
Contents
Ch. 1. Writing the Internet Marketing Plan: An Introduction -- Ch. 2. Preparing the Business Overview and Executive Summary -- Ch. 3. Analyzing Internet Market Statistics -- Ch. 4. Formulating Marketing Communications Strategies -- Ch. 5. Planning Your Internet Marketing Budget -- Ch. 6. Forming the...
Publication information
Publisher
New York : J. Wiley & Co., c1997.
Place of Publication
New York (State)
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
The Internet marketing plan / Kim M. Bayne.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
State Reference Library copy: transferred from 658.800285/11/DISC.
Contextual Information
Date Copyright
c1997.
Identifiers
Primary Identifiers
Call Numbers
T0368879
Record Identifier
74VMyE2LkQgg
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMyE2LkQgg
Other Identifiers
ISBN
0471172952
9780471172956 (alk. paper)
0471172952 (alk. paper)
9780471172956
DDC
658.84
658.8002854678
MMS ID
991002097759702626
