Golden arches east : McDonald's in East Asia / edited by James L. Watson.
Golden arches east : McDonald's in East Asia / edited by James L. Watson.
Golden arches east : McDonald's in East Asia / edited by James L. Watson.
About this item
Full title
Publisher
Stanford, Calif. : Stanford University Press, 1997.
Date
1997.
Call Numbers
N338.7616479/4
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 256 p. ; 23 cm.
Contents
Introduction: Transnationalism, Localization, and Fast Foods in East Asia / James L. Watson -- 1. McDonald's in Beijing: The Localization of Americana /Yunxiang Yan -- 2. McDonald's in Hong Kong: Consumerism, Dietary Change, and the Rise of a Children's Culture / James L. Watson -- 3. McDonald's in...
Publication information
Publisher
Stanford, Calif. : Stanford University Press, 1997.
Place of Publication
California
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
McDonald's restaurants are found in over 100 countries, serving tens of millions of people each day. What are the cultural implications of this phenomenal success? Does the introduction of American fast food undermine local cuisines, many of them celebrated for centuries? Does it, as some critics fear, presage a homogeneous, global culture? Earlier...
Alternative Titles
Full title
Golden arches east : McDonald's in East Asia / edited by James L. Watson.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Includes bibliographical references (p. [239]-245) and index.
Contextual Information
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N338.7616479/4
Record Identifier
74VMyKJ8BPpb
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMyKJ8BPpb
Other Identifiers
ISBN
0804732051 (cloth alk. paper)
9780804732055 (cloth : alk. paper)
0804732051 (cloth : alk. paper)
9780804732079 (pbk.)
0804732078 (pbk.)
9780804732079 (paper : back cover)
0804732078 (paper : back cover)
9780804732055 (cloth alk. paper)
DDC
338.761647955
MMS ID
991002012869702626
