The gort cloud : the invisible force powering today's most visible green brands / Richard Seireeni ;...
The gort cloud : the invisible force powering today's most visible green brands / Richard Seireeni ;...
The gort cloud : the invisible force powering today's most visible green brands / Richard Seireeni ; with Scott Fields.
About this item
Full title
Author / Creator
Publisher
White River Junction, Vt. : Chelsea Green Pub., c2008.
Call Numbers
N658.8/458
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
308 p. ; 24 cm.
Contents
Marketing magic : Dr. Bronner's magic soap -- The consummate pitchman : Earth Friendly Moving -- Unfuckers united : the rise, fall, and resurrection of Nau Clothing -- Cleaning up in a crowded marketplace : Seventh Generation -- Building green : Michelle Kaufmann Designs and Green Key Real Estate --...
Publication information
Publisher
White River Junction, Vt. : Chelsea Green Pub., c2008.
Place of Publication
Vermont
Date Published
c2008.
Subjects
More information
Scope and Contents
Summary
"The common thread he found in their triumphs was their surprisingly deft navigation of a vast and largely invisible network of NGOs, trendspotters, advocacy groups, social networks, business alliances, certifying organizations, and other members of the green community that in its entirety has the power to make or break new green brands." "Seireeni...
Alternative Titles
Full title
The gort cloud : the invisible force powering today's most visible green brands / Richard Seireeni ; with Scott Fields.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. [301-305])
Contextual Information
Date Copyright
c2008.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.8/458
Record Identifier
74VMyNz8kZa3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMyNz8kZa3
Other Identifiers
ISBN
1603580611
9781603580618
DDC
658.8
MMS ID
991002129629702626
