Cutting edge : Gillette's journey to global leadership / Gordon McKibben.
Cutting edge : Gillette's journey to global leadership / Gordon McKibben.
Cutting edge : Gillette's journey to global leadership / Gordon McKibben.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business School Press, c1998.
Call Numbers
N338.76885/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 429 p. : ill. ; 24 cm.
Publication information
Publisher
Boston, Mass. : Harvard Business School Press, c1998.
Place of Publication
Massachusetts
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
Drawing on extensive interviews with Gillette insiders and executives on three continents, with particular emphasis on the company's recent past, Cutting Edge chronicles the successes, failures, and watershed moments in the evolution of a global powerhouse. From the creation of the first disposable double-edge blade, through the bitter fight for su...
Alternative Titles
Full title
Cutting edge : Gillette's journey to global leadership / Gordon McKibben.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 395-401) and index.
Contextual Information
Date Copyright
c1998.
Identifiers
Primary Identifiers
Call Numbers
N338.76885/1
Record Identifier
74VMyZQa4oKZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMyZQa4oKZ
Other Identifiers
ISBN
0875847250 (alk. paper)
9780875847252 (alk. paper)
DDC
338.76885
MMS ID
991001943559702626
