Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
About this item
Full title
Author / Creator
Publisher
Sydney : McGraw-Hill, c1999.
Call Numbers
N658.834209/1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
1 v. (various pagings) : ill. ; 25 cm.
Contents
Preface -- Chapter 1. Consumer Behaviour and Marketing Strategy --Chapter 2. Situational Influences -- Chapter 3. Problem Recognition -- Chapter 4. Information Search -- Chapter 5. Evaluating and Selecting Alternatives -- Chapter 6. Outlet Selection and Product Purchase -- Chapter 7. Post-purchase P...
Publication information
Publisher
Sydney : McGraw-Hill, c1999.
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
c1999.
Subjects
More information
Scope and Contents
Summary
Consumer Behaviour 2/e places ethical decision making at the centre of developing marketing strategy. The final chapter on Consumers and Society has been completely updated, detailing consumer politics, the most recent legislation pertinent to consumer protection, the industrial trend towards self-regulation and instituted codes of practice, ethica...
Alternative Titles
Full title
Consumer behaviour : implications for marketing strategy / Cathy Neal, Pascale Quester, Del Hawkins.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Audience note
Tertiary students.
Contextual Information
Date Copyright
c1999.
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N658.834209/1
Record Identifier
74VMyrgJJy43
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VMyrgJJy43
Other Identifiers
ISBN
0074705903 (pbk.) :
9780074705902 :
0074705903 :
9780074705902 (pbk.)
0074705903 (pbk.)
9788888886824
8888886826
007470818X (CD)
9780074705902 (pbk.) :
DDC
658.83420994
MMS ID
991002094759702626
