Essential marketing skills / Peter Rix.
Essential marketing skills / Peter Rix.
About this item
Full title
Author / Creator
Publisher
Roseville, N.S.W., : McGraw-Hill, 2003.
Date
2003.
Call Numbers
Q658.8/24
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 246 p. : ill. ; 30 cm.
Publication information
Publisher
Roseville, N.S.W., : McGraw-Hill, 2003.
Place of Publication
New South Wales
Date Published
2003.
Subjects
More information
Scope and Contents
Summary
"This text presents the fundamental concepts in a contemporary context that encourages the development of 'essential marketing skills'. The three main features of this text are: integrated marketing plan workbook - practical experience in developing a marketing plan ; small business focus - practical marketing strategies available to a small busi...
Alternative Titles
Full title
Essential marketing skills / Peter Rix.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Identifiers
Primary Identifiers
Call Numbers
Q658.8/24
Record Identifier
74Vv0XP5opJy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0XP5opJy
Other Identifiers
ISBN
007471225X (Pbk)
007471225X :
007471225X (pbk.)
DDC
658.8
MMS ID
991015813099702626
