How customers think : essential insights into the mind of the market / Gerald Zaltman.
How customers think : essential insights into the mind of the market / Gerald Zaltman.
How customers think : essential insights into the mind of the market / Gerald Zaltman.
About this item
Full title
Author / Creator
Publisher
Boston, Mass. : Harvard Business School Press, c2003.
Call Numbers
N658.8342/50
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxii, 323 p. : ill. ; 25 cm.
Contents
Pt. I. Preparing for an Expedition -- 1. A Voyage from the Familiar -- 2. A Voyage to New Frontiers -- Pt. II. Understanding the Mind of the Market -- 3. Illuminating the Mind: Consumers' Cognitive Unconscious -- 4. Interviewing the Mind/Brain: Metaphor Elicitation -- 5. Interviewing the Mind/Brain:...
Publication information
Publisher
Boston, Mass. : Harvard Business School Press, c2003.
Place of Publication
Massachusetts
Date Published
c2003.
Subjects
More information
Alternative Titles
Full title
How customers think : essential insights into the mind of the market / Gerald Zaltman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2003.
Identifiers
Primary Identifiers
Call Numbers
N658.8342/50
Record Identifier
74Vv0bP3pyvA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0bP3pyvA
Other Identifiers
ISBN
1578518261 :
9781578518265 (alk. paper)
1578518261 (alk. paper)
9781578518265 :
9781578518265
1578518261
9781578518265 (hbk. : alk. paper)
1578518261 (hbk. : alk. paper)
9781578518265 (paper)
1578518261 (paper)
DDC
658.8342
MMS ID
991015900079702626
