An introduction to public relations and communication management / Joy Chia and Gae Synnott [editors...
An introduction to public relations and communication management / Joy Chia and Gae Synnott [editors...
An introduction to public relations and communication management / Joy Chia and Gae Synnott [editors].
About this item
Full title
Publisher
South Melbourne, Vic. : Oxford University Press, c2012.
Call Numbers
NQ659.2/14
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
[xii], 434 p. ; 25 cm.
Contents
Part one: The rationale for practice. -- 1. Twenty-first century public relations. -- 2. What is shaping public relations practice: challenges and developments. -- 3. Theoretical contexts. -- 4. Public relations ethics. -- 5. Public relations research. -- 6. Focus on Asian public relations stakehold...
Publication information
Publisher
South Melbourne, Vic. : Oxford University Press, c2012.
Edition
2nd ed.
Place of Publication
Victoria
Date Published
c2012.
Subjects
More information
Scope and Contents
Summary
An Introduction to public relations and communication management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession...
Alternative Titles
Full title
An introduction to public relations and communication management / Joy Chia and Gae Synnott [editors].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Previously published: South Melbourne, Vic. : Oxford University Press, 2009, under the title, An introduction to public relations : from theory to practice / Joy Chia, Gae Synnott [editors].
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2012.
Identifiers
Primary Identifiers
Call Numbers
NQ659.2/14
Record Identifier
74Vv0l4zOo6d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv0l4zOo6d
Other Identifiers
ISBN
0195578600
9780195578607 (pbk.)
DDC
659.2
MMS ID
991015963239702626
