Target marketing : researching, reaching, and retaining your target market / Linda Pinson and Jerry...
Target marketing : researching, reaching, and retaining your target market / Linda Pinson and Jerry...
Target marketing : researching, reaching, and retaining your target market / Linda Pinson and Jerry Jinnett.
About this item
Full title
Author / Creator
Publisher
Chicago, Ill. : Upstart Pub. Co., c1996.
Call Numbers
NQ658.8/55
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 166 p. ; 28 cm.
Contents
Ch. 1. How to Survey the Market -- Ch. 2. Protecting Your Idea -- Ch. 3. The Use of Questionnaires -- Ch. 4. Testing the Market -- Ch. 5. Evaluating the Competition -- Ch. 6. Finding Your Target Market -- Ch. 7. Product or Service -- Ch. 8. Place -- Ch. 9. Price -- Ch. 10. Promotion -- Ch. 11. Packa...
Publication information
Publisher
Chicago, Ill. : Upstart Pub. Co., c1996.
Edition
3rd ed.
Place of Publication
Illinois
Date Published
c1996.
Subjects
More information
Alternative Titles
Full title
Target marketing : researching, reaching, and retaining your target market / Linda Pinson and Jerry Jinnett.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Rev. ed. of: Target marketing for the small business. 2nd ed. 1993.
Includes bibliographical references and index.
Contextual Information
Date Copyright
c1996.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/55
Record Identifier
74Vv2A4qxEZM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv2A4qxEZM
Other Identifiers
ISBN
1574100270
9781574100273
DDC
658.8
MMS ID
991004062849702626
