Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.
Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.
Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.
About this item
Full title
Publisher
London : Springer, 2011.
Date
2011.
Call Numbers
N659.1/121
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
ix, 364 p. : ill. ; 24 cm.
Contents
1.Pervasive Advertising / Daniel Michelis -- 2.Digital Out-of-Home Media: Means and Effects of Digital Media in Public Space / Ursula Stalder -- 3.Meaningful Advertising / Cees de Bont -- 4.Activity-Based Advertising / Bo Begole -- 5.A Standard for Digital Signage Privacy / Harley Lorenz Geiger -- 6...
Publication information
Publisher
London : Springer, 2011.
Place of Publication
England
Date Published
2011.
Subjects
More information
Alternative Titles
Full title
Pervasive advertising / edited by Jörg Müller, Florian Alt, Daniel Michelis.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Human-computer interaction series.
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N659.1/121
Record Identifier
74Vv3DrjG6ab
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv3DrjG6ab
Other Identifiers
ISBN
0857293516 (hbk.)
9780857293510 (hbk.)
DDC
659.1
MMS ID
991009611889702626
