The daily you : how the new advertising industry is defining your identity and your worth / Joseph T...
The daily you : how the new advertising industry is defining your identity and your worth / Joseph T...
The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow.
About this item
Full title
Author / Creator
Publisher
New Haven : Yale University Press, c2011.
Call Numbers
G 2014/2826
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xi, 234 p. ; 24 cm.
Publication information
Publisher
New Haven : Yale University Press, c2011.
Place of Publication
Connecticut
Date Published
c2011.
Subjects
More information
Scope and Contents
Summary
"The Internet is often hyped as a means to enhanced consumer power: a hypercustomized media world where individuals exercise unprecedented control over what they see and do. That is the scenario media guru Nicholas Negroponte predicted in the 1990s, with his hypothetical online newspaper The Daily Me - and it is one we experience now in daily ways....
Alternative Titles
Full title
The daily you : how the new advertising industry is defining your identity and your worth / Joseph Turow.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
State Reference Library copy: transferred from REF N659.1/122.
Contextual Information
Date Copyright
c2011.
Identifiers
Primary Identifiers
Call Numbers
G 2014/2826
Record Identifier
74Vv3ePREGLX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv3ePREGLX
Other Identifiers
ISBN
0300165013 (hardback)
9780300165012 (hardback)
DDC
659.1
MMS ID
991009884589702626
