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Advertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger.

Advertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger.

https://devfeature-collection.sl.nsw.gov.au/record/74Vv5Ao7EvQd

Advertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger.

About this item

Full title

Advertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger.

Author / Creator

Publisher

Homewood, Ill. : R. D. Irwin, 1968.

Date

1968.

Call Numbers

T0315071

Record Identifier

74Vv5Ao7EvQd

MMS ID

991017790669702626

Language

English

Formats

Physical Description

Physical content

xvi, 804 p. : ill. (part col.) ; 24 cm.

Publication information

Publisher

Homewood, Ill. : R. D. Irwin, 1968.

Edition

3rd ed.

Place of Publication

Illinois

Date Published

1968.

Subjects

Subjects and topics

More information

Alternative Titles

Full title

Advertising principles and problems / [by] Charles J. Dirksen [and] Arthur Kroeger.

Authors, Artists and Contributors

Author / Creator

Notes

General note

Bibliography: p. 783-786.

Transferred from N659.1/27.

Identifiers

Primary Identifiers

Call Numbers

T0315071

Record Identifier

74Vv5Ao7EvQd

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74Vv5Ao7EvQd

Other Identifiers

DDC

659.1

MMS ID

991017790669702626

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