The European approach to U.S. markets : product and promotion adaptation by European multinational c...
The European approach to U.S. markets : product and promotion adaptation by European multinational corporations / [by] James J. Ward.
About this item
Full title
The European approach to U.S. markets : product and promotion adaptation by European multinational corporations / [by] James J. Ward.
Author / Creator
Publisher
New York : Praeger, [1973]
Date
[1973]
Call Numbers
T0314868
Record Identifier
74Vv5GNvMQ4b
MMS ID
991017768719702626
Language
English
Formats
Physical Description
Physical content
xii, 114 p. ; 25 cm.
Publication information
Publisher
New York : Praeger, [1973]
Place of Publication
New York (State)
Date Published
[1973]
Subjects
More information
Alternative Titles
Full title
The European approach to U.S. markets : product and promotion adaptation by European multinational corporations / [by] James J. Ward.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Praeger special studies in international economics and development.
Bibliography: p. 101-108 and index.
Transferred from N658.8/100.
Identifiers
Primary Identifiers
Call Numbers
T0314868
Record Identifier
74Vv5GNvMQ4b
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5GNvMQ4b
Other Identifiers
DDC
658.8
MMS ID
991017768719702626
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