Media monoliths : how great media brands thrive and survive / by Mark Tungate.
Media monoliths : how great media brands thrive and survive / by Mark Tungate.
Media monoliths : how great media brands thrive and survive / by Mark Tungate.
About this item
Full title
Author / Creator
Publisher
London ; Sterling, VA : Kogan Page, 2004.
Date
2004.
Call Numbers
N338.473/ 1
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
p. cm.
Contents
Pt. 1. The broadcasters -- 1. CNN International -- 2. BBC World -- 3. MTV -- Pt. 2. The Newspapers -- 4. The Times -- 5. Financial Times -- 6. The Wall Street Journal -- 7. International Herald Tribune -- 8. The New York Times -- 9. El Pais -- 10. Die Zeit -- 11. Corriere della Sera -- 12. Liberatio...
Publication information
Publisher
London ; Sterling, VA : Kogan Page, 2004.
Place of Publication
England
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
"Media Monoliths provides an in-depth analysis of 20 of the world's most famous media brands. Using history, anecdotes and exclusive interviews with senior management and editors, the author attempts to identify the magic formula that has enabled a handful of media giants to dominate the global media landscape." "Media Monoliths will appeal to anyb...
Alternative Titles
Full title
Media monoliths : how great media brands thrive and survive / by Mark Tungate.
Portion of title
How great media brands thrive and survive.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N338.473/ 1
Record Identifier
74Vv5N84OXrO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5N84OXrO
Other Identifiers
ISBN
0749441089 (cased) :
9780749441081
0749441089
9780749441081 (cased) :
DDC
338.4730223
MMS ID
991017776729702626
