The effective use of market research : how to drive and focus better business decisions / Robin J. B...
The effective use of market research : how to drive and focus better business decisions / Robin J. B...
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
About this item
Full title
Author / Creator
Publisher
London : Kogan Page, 2004.
Date
2004.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
iv, 226 p. ; 24 cm.
Contents
1. Key to making good decisions -- 2. Getting the information you really need -- 3. The best research techniques anyone can use -- 4. What to measure and how to measure it -- 5. You have the information - now use it -- 6. Making sure that the customers are happy -- 7. Tracking trends and changing de...
Publication information
Publisher
London : Kogan Page, 2004.
Edition
4th ed.
Place of Publication
England
Date Published
2004.
Subjects
More information
Scope and Contents
Summary
"More and more companies today are using market research techniques, not just to find new markets, products and customers, but also to improve management and marketing decision making and to monitor customer service. The Effective Use of Market Research looks at the circumstances in which market research is necessary, explains what management can e...
Alternative Titles
Full title
The effective use of market research : how to drive and focus better business decisions / Robin J. Birn.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Market research in practice series.
Includes index.
Includes index.
Contextual Information
Other version (online)
Identifiers
Primary Identifiers
Record Identifier
74Vv5N8NOOod
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5N8NOOod
Other Identifiers
ISBN
074944200X (pbk) :
074944200X
074944200X (pbk.)
DDC
658.83
MMS ID
991017776699702626
