Brand attitude change as a measure of Internet advertising effectiveness : a conceptual framework an...
Brand attitude change as a measure of Internet advertising effectiveness : a conceptual framework and propositions / Kelvin Lee, Ken Miller, Anurag Hingorani.
About this item
Full title
Author / Creator
Publisher
Broadway, N.S.W. : School of Marketing, University of Technology, Sydney, c2003.
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
24 p. ; 30 cm.
Publication information
Publisher
Broadway, N.S.W. : School of Marketing, University of Technology, Sydney, c2003.
Place of Publication
New South Wales
Date Published
c2003.
Subjects
More information
Alternative Titles
Full title
Brand attitude change as a measure of Internet advertising effectiveness : a conceptual framework and propositions / Kelvin Lee, Ken Miller, Anurag Hingorani.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Working paper series, 1326-7426 ; 3/03.
Bbibliography : p. 19-24.
Contextual Information
Date Copyright
c2003.
Identifiers
Primary Identifiers
Record Identifier
74Vv5XqprZa3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5XqprZa3
Other Identifiers
DDC
658.8343
MMS ID
991017728949702626
