Managing the marketing function : concepts, analysis, and application / [by] John M. Rathmell.
Managing the marketing function : concepts, analysis, and application / [by] John M. Rathmell.
Managing the marketing function : concepts, analysis, and application / [by] John M. Rathmell.
About this item
Full title
Managing the marketing function : concepts, analysis, and application / [by] John M. Rathmell.
Author / Creator
Publisher
New York : Wiley, [c1969]
Date
[c1969]
Call Numbers
T0313203
Record Identifier
74Vv5g7o5dlM
MMS ID
991017759389702626
Language
English
Formats
Physical Description
Physical content
xxi, 636 p. : ill. ; 23 cm.
Publication information
Publisher
New York : Wiley, [c1969]
Series
Place of Publication
New York (State)
Date Published
[c1969]
Subjects
More information
Alternative Titles
Full title
Managing the marketing function : concepts, analysis, and application / [by] John M. Rathmell.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The Wiley marketing series.
Bibliographical footnotes.
Transferred from N658.8/62.
Identifiers
Primary Identifiers
Call Numbers
T0313203
Record Identifier
74Vv5g7o5dlM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5g7o5dlM
Other Identifiers
ISBN
0471709247
9780471709244
DDC
658.8
MMS ID
991017759389702626
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