Consumer decision processes : marketing and advertising implications / [by] Francesco M. Nicosia.
Consumer decision processes : marketing and advertising implications / [by] Francesco M. Nicosia.
About this item
Full title
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice-Hall, [1966].
Date
[1966].
Call Numbers
T0315236
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 284 p. : illus. ; 24 cm.
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice-Hall, [1966].
Series
Place of Publication
New Jersey
Date Published
[1966].
Subjects
More information
Alternative Titles
Full title
Consumer decision processes : marketing and advertising implications / [by] Francesco M. Nicosia.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Prentice-Hall behavioral sciences in business series.
Prentice-Hall international series in management.
"A project of the Consumer behavior program, School of Business Administration and Survey Research Center, University of California at Berkeley."
Bibliography: p. 247-272.
Transferred from: N658.83/23.
Identifiers
Primary Identifiers
Call Numbers
T0315236
Record Identifier
74Vv5kPJOrx3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5kPJOrx3
Other Identifiers
DDC
658.83
MMS ID
991017793959702626
