Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
About this item
Full title
Author / Creator
Publisher
Cambridge, Mass. : Harvard University Press, 2003.
Date
2003.
Call Numbers
N378.73/231
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
vi, 328 p. ; 24 cm.
Contents
Introduction: The New U -- I. The Higher Education Bazaar -- 1. This Little Student Went to Market -- 2. Nietzsche's Niche: the University of Chicago -- 3. Benjamin Rush's "Brat": Dickinson College -- 4. Star Wars: New York University -- II. Management 101 -- 5. The Dead Hand of Precedent: New York...
13. They're All Business: DeVry University -- Conclusion: The Corporation of Learning.
Publication information
Publisher
Cambridge, Mass. : Harvard University Press, 2003.
Place of Publication
Massachusetts
Date Published
2003.
Subjects
More information
Alternative Titles
Full title
Shakespeare, Einstein, and the bottom line : the marketing of higher education / David L. Kirp.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 265-314) and index.
Contextual Information
Related resource (online)
Identifiers
Primary Identifiers
Call Numbers
N378.73/231
Record Identifier
74Vv5lv0G32Z
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5lv0G32Z
Other Identifiers
ISBN
0674011465 (alk. paper)
9780674011465 (alk. paper)
DDC
378.73
MMS ID
991017874859702626
