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On knowing the consumer : [proceedings] / edited by Joseph W. Newman.

On knowing the consumer : [proceedings] / edited by Joseph W. Newman.

https://devfeature-collection.sl.nsw.gov.au/record/74Vv5oPOwz6d

On knowing the consumer : [proceedings] / edited by Joseph W. Newman.

About this item

Full title

On knowing the consumer : [proceedings] / edited by Joseph W. Newman.

Publisher

New York : Wiley, [1966]

Date

[1966]

Call Numbers

T0314008

Record Identifier

74Vv5oPOwz6d

MMS ID

991017779449702626

Language

English

Formats

Physical Description

Physical content

viii, 247 p. ; 24 cm.

Publication information

Publisher

New York : Wiley, [1966]

Place of Publication

New York (State)

Date Published

[1966]

Subjects

Subjects and topics

More information

Alternative Titles

Full title

On knowing the consumer : [proceedings] / edited by Joseph W. Newman.

Notes

General note

The Wiley marketing series.

"Planned and conducted by the Stanford University Graduate School of Business."

Includes bibliographical footnotes and index.

Transferred from N658.83973/2.

Identifiers

Primary Identifiers

Call Numbers

T0314008

Record Identifier

74Vv5oPOwz6d

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74Vv5oPOwz6d

Other Identifiers

MMS ID

991017779449702626

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