On knowing the consumer : [proceedings] / edited by Joseph W. Newman.
On knowing the consumer : [proceedings] / edited by Joseph W. Newman.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, [1966]
Date
[1966]
Call Numbers
T0314008
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 247 p. ; 24 cm.
Publication information
Publisher
New York : Wiley, [1966]
Place of Publication
New York (State)
Date Published
[1966]
Subjects
More information
Alternative Titles
Full title
On knowing the consumer : [proceedings] / edited by Joseph W. Newman.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The Wiley marketing series.
"Planned and conducted by the Stanford University Graduate School of Business."
Includes bibliographical footnotes and index.
Transferred from N658.83973/2.
Identifiers
Primary Identifiers
Call Numbers
T0314008
Record Identifier
74Vv5oPOwz6d
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5oPOwz6d
Other Identifiers
MMS ID
991017779449702626