Promotional decision making : practice and theory : a study in marketing management / Patrick J. Rob...
Promotional decision making : practice and theory : a study in marketing management / Patrick J. Robinson, David J. Luck.
About this item
Full title
Promotional decision making : practice and theory : a study in marketing management / Patrick J. Robinson, David J. Luck.
Author / Creator
Publisher
New York : McGraw-Hill, 1964.
Date
1964.
Call Numbers
T0314104
Record Identifier
74Vv5oRrGDkA
MMS ID
991017781299702626
Language
English
Formats
Physical Description
Physical content
xxvi, 254 p. : ill. ; 25 cm.
Publication information
Publisher
New York : McGraw-Hill, 1964.
Place of Publication
New York (State)
Date Published
1964.
Subjects
More information
Alternative Titles
Full title
Promotional decision making : practice and theory : a study in marketing management / Patrick J. Robinson, David J. Luck.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
McGraw-Hill Marketing Science Institute series.
Bibliography: p. 235-244.
Transferred from: N658.83/19.
Identifiers
Primary Identifiers
Call Numbers
T0314104
Record Identifier
74Vv5oRrGDkA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5oRrGDkA
Other Identifiers
DDC
658.8
MMS ID
991017781299702626
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