Measuring the effect of advertising : a comprehensive approach / [by] David R. Corkindale, Sherril H...
Measuring the effect of advertising : a comprehensive approach / [by] David R. Corkindale, Sherril H...
Measuring the effect of advertising : a comprehensive approach / [by] David R. Corkindale, Sherril H. Kennedy.
About this item
Full title
Measuring the effect of advertising : a comprehensive approach / [by] David R. Corkindale, Sherril H. Kennedy.
Author / Creator
Publisher
Aldershot, Hampshire : Gower, 1985.
Date
1985.
Call Numbers
T0314573
Record Identifier
74Vv5ozOJmLd
MMS ID
991017781429702626
Language
English
Formats
Physical Description
Physical content
xvii, 241 p. : ill. ; 22 cm.
Publication information
Publisher
Aldershot, Hampshire : Gower, 1985.
Place of Publication
England
Date Published
1985.
Subjects
More information
Alternative Titles
Full title
Measuring the effect of advertising : a comprehensive approach / [by] David R. Corkindale, Sherril H. Kennedy.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
'This volume is complementary to ... "Managing the advertising process"' - Introduction.
Transferred from N659.111/7.
Identifiers
Primary Identifiers
Call Numbers
T0314573
Record Identifier
74Vv5ozOJmLd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5ozOJmLd
Other Identifiers
ISBN
0347011101
9780347011105
DDC
659.111
MMS ID
991017781429702626
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