Strategy in advertising / Leo Bogart.
Strategy in advertising / Leo Bogart.
About this item
Full title
Strategy in advertising / Leo Bogart.
Author / Creator
Publisher
New York : Harcourt, Brace & World, c1967.
Call Numbers
T0314889
Record Identifier
74Vv5rbbPXRZ
MMS ID
991017740769702626
Language
English
Formats
Physical Description
Physical content
ix, 336 p. : ill. ; 24 cm.
Publication information
Publisher
New York : Harcourt, Brace & World, c1967.
Place of Publication
New York (State)
Date Published
c1967.
Subjects
More information
Alternative Titles
Full title
Strategy in advertising / Leo Bogart.
Authors, Artists and Contributors
Author / Creator
Notes
General note
The Harbrace series in business and economics.
Includes index.
'Bibliography, a guide to further reading and inquiry': p. 322-327. Bibliographical footnotes.
Transferred from N659.1/33.
Contextual Information
Date Copyright
c1967.
Identifiers
Primary Identifiers
Call Numbers
T0314889
Record Identifier
74Vv5rbbPXRZ
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5rbbPXRZ
Other Identifiers
DDC
659.1
MMS ID
991017740769702626
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