Printing and promotion handbook : how to plan, produce, and use printing, advertising, and direct ma...
Printing and promotion handbook : how to plan, produce, and use printing, advertising, and direct mail / Daniel Melcher, Nancy Larrick.
About this item
Full title
Printing and promotion handbook : how to plan, produce, and use printing, advertising, and direct mail / Daniel Melcher, Nancy Larrick.
Author / Creator
Publisher
New York : McGraw-Hill, 1966.
Date
1966.
Call Numbers
T0310657
Record Identifier
74Vv5vEdpwBA
MMS ID
991017651939702626
Language
English
Formats
Physical Description
Physical content
xi, 451 p. : ill., facsims. ; 24 cm.
Publication information
Publisher
New York : McGraw-Hill, 1966.
Edition
3rd ed.
Series
Place of Publication
New York (State)
Date Published
1966.
Subjects
More information
Alternative Titles
Full title
Printing and promotion handbook : how to plan, produce, and use printing, advertising, and direct mail / Daniel Melcher, Nancy Larrick.
Notes
General note
McGraw-Hill handbooks.
Appendix 1: Type faces.
Bibliography: p. 415-429.
Transferred from E655.03/MEL.
Identifiers
Primary Identifiers
Call Numbers
T0310657
Record Identifier
74Vv5vEdpwBA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv5vEdpwBA
Other Identifiers
DDC
655.03
MMS ID
991017651939702626
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