International marketing : managerial issues, research, and opportunities / V.H. Kirpalani, ed.
International marketing : managerial issues, research, and opportunities / V.H. Kirpalani, ed.
International marketing : managerial issues, research, and opportunities / V.H. Kirpalani, ed.
About this item
Full title
Publisher
Chicago, Ill. : American Marketing Association, c1983.
Call Numbers
N658.848/9
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 117 p. : ill. ; 23 cm.
Publication information
Publisher
Chicago, Ill. : American Marketing Association, c1983.
Place of Publication
Illinois
Date Published
c1983.
Subjects
More information
Alternative Titles
Full title
International marketing : managerial issues, research, and opportunities / V.H. Kirpalani, ed.
Authors, Artists and Contributors
Notes
General note
Proceedings series.
"Proceedings from a workshop sponsored by the Marketing Science Institute and the American Marketing Association."
"International Marketing Workshop"--p. viii.
Includes bibliographical references.
Contextual Information
Date Copyright
c1983.
Identifiers
Primary Identifiers
Call Numbers
N658.848/9
Record Identifier
74Vv73VDqE7O
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv73VDqE7O
Other Identifiers
ISBN
0877571643 (pbk.)
9780877571643 (pbk.)
DDC
658.848
MMS ID
991008762119702626
