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The social organization : how to use social media to tap the collective genius of your customers and...

The social organization : how to use social media to ta...

The social organization : how to use social media to tap the collective genius of your customers and...

https://devfeature-collection.sl.nsw.gov.au/record/74Vv7Mj62Ddl

The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald.

About this item

Full title

The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald.

Author / Creator

Publisher

Boston, Mass. : Harvard Business Review Press, c2011.

Call Numbers

N658.872/49

Record Identifier

74Vv7Mj62Ddl

MMS ID

991008706729702626

Language

English

Formats

Physical Description

Physical content

xiii, 252 p. : ill. ; 24 cm.

Contents

Introduction: the promise of social organizations -- Mass collaboration : the heart of the matter -- Becoming a social organization -- Forming a vision for community collaboration -- A strategic approach to community collaboration -- Refining purpose with purpose roadmaps -- Launch -- Guide from the...

Publication information

Publisher

Boston, Mass. : Harvard Business Review Press, c2011.

Place of Publication

Massachusetts

Date Published

c2011.

More information

Alternative Titles

Full title

The social organization : how to use social media to tap the collective genius of your customers and employees / Anthony J. Bradley, Mark P. McDonald.

Authors, Artists and Contributors

Author / Creator

Notes

General note

Gartner, Inc./Harvard Business Review Press series.

Includes index.

Contextual Information

Date Copyright

c2011.

Identifiers

Primary Identifiers

Call Numbers

N658.872/49

Record Identifier

74Vv7Mj62Ddl

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74Vv7Mj62Ddl

Other Identifiers

ISBN

1422172368 (alk. paper)

9781422172360 (alk. paper)

DDC

658.872

MMS ID

991008706729702626

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