Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors].
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors].
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors].
About this item
Full title
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors].
Publisher
New York : Wiley, c1984.
Call Numbers
N658.8001/1
Record Identifier
74Vv7ZqP0dp3
MMS ID
991008644049702626
Language
English
Formats
Physical Description
Physical content
xiii, 375 p. : ill. ; 25 cm.
Publication information
Publisher
New York : Wiley, c1984.
Place of Publication
New York (State)
Date Published
c1984.
Subjects
More information
Alternative Titles
Full title
Marketing theory : distinguished contributions / Stephen W. Brown, Raymond P. Fisk, [editors].
Authors, Artists and Contributors
Author / Artists
Notes
General note
Theories in marketing series.
Includes indexes.
Bibliography: p. 336-360.
Contextual Information
Date Copyright
c1984.
Identifiers
Primary Identifiers
Call Numbers
N658.8001/1
Record Identifier
74Vv7ZqP0dp3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv7ZqP0dp3
Other Identifiers
ISBN
0471890855
9780471890850
DDC
658.8001
MMS ID
991008644049702626
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