The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Cr...
The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Cr...
The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Crawford and Ryan Mathews.
About this item
Full title
Author / Creator
Publisher
New York : Crown Business, c2001.
Call Numbers
N658.834/39
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xviii, 251 p. : ill. ; 25 cm.
Contents
Ch. 1. Field Notes from the Commercial Wilderness -- Ch. 2. The New Model for Consumer Relevancy -- Ch. 3. Would I Lie to You?: The Overrated Importance of Lowest Price -- Ch. 4. I Can't Get No Satisfaction: Service with a Smile? -- Ch. 5. I Still Haven't Found What I'm Looking For: Access, Physical...
Publication information
Publisher
New York : Crown Business, c2001.
Edition
1st ed.
Place of Publication
New York (State)
Date Published
c2001.
Subjects
More information
Scope and Contents
Summary
"Crawford and Mathews's initial inquiries eventually grew into a major research study involving more than 10,000 consumers, interviews with executives from scores of leading companies around the world, and dozens of international client engagements. Their conclusion: Most companies priding themselves on how well they "know" their customers aren't r...
Alternative Titles
Full title
The myth of excellence : why great companies never try to be the best at everything/ Frederick A. Crawford and Ryan Mathews.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references (p. 239-241) and index.
Contextual Information
Date Copyright
c2001.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N658.834/39
Record Identifier
74Vv8EvPLLwy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv8EvPLLwy
Other Identifiers
ISBN
0609608207
9780609608203
DDC
658.834
MMS ID
991014232069702626
