Marketing for e-business in Australia / Lynne H de Weaver.
Marketing for e-business in Australia / Lynne H de Weaver.
About this item
Full title
Author / Creator
Publisher
Frenchs Forest, N.S.W. : Pearson Education, c2001.
Alternative title
Call Numbers
650.02854/2 , T0361163
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 214 p. : ill. ; 21 cm.
Publication information
Publisher
Frenchs Forest, N.S.W. : Pearson Education, c2001.
Place of Publication
New South Wales
Date Published
c2001.
Subjects
More information
Scope and Contents
Summary
Defining the marketing process for normal business, this text extends the basics to incorporate the pressing issues pertaining to e-Business. It uses non-technical and practical language to explain e-Business marketing with an Australian focus.
Alternative Titles
Full title
Marketing for e-business in Australia / Lynne H de Weaver.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
State Reference Library copy: transferred from 650.02854/3.
Contextual Information
Date Copyright
c2001.
Identifiers
Primary Identifiers
Call Numbers
650.02854/2 , T0361163
Record Identifier
74Vv8aOxJrE3
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv8aOxJrE3
Other Identifiers
ISBN
1740095529 (pbk.)
9781740095525
1740095529
9781740095525 (pbk.) :
1740095529 (pbk.) :
9781740095525 (pbk.)
DDC
658.84
650.02854678
658.8002854678
658.800285
MMS ID
991014203669702626
