Marketing concepts for libraries and information services / Eileen Elliott de Sáez.
Marketing concepts for libraries and information services / Eileen Elliott de Sáez.
Marketing concepts for libraries and information services / Eileen Elliott de Sáez.
About this item
Full title
Author / Creator
Publisher
London : Facet Pub., 2002.
Date
2002.
Call Numbers
N021.7/37
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xvi, 224 p. : ill. ; 24 cm.
Contents
1. What is marketing? -- 2. The corporate mission -- 3. Marketing strategies for librarians and information professionals -- 4. The marketing mix -- 5. Promotion and public relations -- 6. Market segmentation -- 7. Marketing in the digital age -- 8. Marketing research and market research -- 9. Corpo...
Publication information
Publisher
London : Facet Pub., 2002.
Edition
2nd ed.
Place of Publication
England
Date Published
2002.
Subjects
More information
Alternative Titles
Full title
Marketing concepts for libraries and information services / Eileen Elliott de Sáez.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N021.7/37
Record Identifier
74Vv8kO5P7AM
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv8kO5P7AM
Other Identifiers
ISBN
1856044262
9781856044264
DDC
021.7
025.23
MMS ID
991014283499702626
