Media relations : issues and strategies / Jane Johnston.
Media relations : issues and strategies / Jane Johnston.
About this item
Full title
Author / Creator
Publisher
Crows Nest, N.S.W. : Allen & Unwin, c2013, [i.e. 2012].
Call Numbers
302.23/16 , N302.23/282
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 296 p. : ill., ports. ; 23 cm.
Contents
1. Media relations in context -- 2. Understanding the media environment -- 3. Theorising media relations -- 4. Law and ethics in media relations -- 5. Working with the news media -- 6. Media relations campaigns -- 7. Media releases -- 8. Media kits, guides and online media centres -- 9. Media confer...
Publication information
Publisher
Crows Nest, N.S.W. : Allen & Unwin, c2013, [i.e. 2012].
Edition
2nd ed.
Place of Publication
New South Wales
Date Published
c2013, [i.e. 2012].
Subjects
Subject Keywords
- Australian
More information
Scope and Contents
Summary
Provides a practical introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations.
Alternative Titles
Full title
Media relations : issues and strategies / Jane Johnston.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2013, [i.e. 2012].
Identifiers
Primary Identifiers
Call Numbers
302.23/16 , N302.23/282
Record Identifier
74Vv8lOox4DA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74Vv8lOox4DA
Other Identifiers
ISBN
9781742376448
DDC
302.23
MMS ID
991014363269702626
