Maximum exposure [videorecording] : advertising & promotions management.
Maximum exposure [videorecording] : advertising & promotions management.
About this item
Full title
Publisher
[Strathfield, N.S.W.] : Open Training & Education Network, TAFE NSW, [c1998]
Date
[c1998]
Call Numbers
VB11768 , VB11769
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
4 videocassettes (VHS) (500 min.) : sd., col. ; 1/2 in + 1 workbook (vi, 223 p.)
Contents
Tape 1. Program 1. The role of promotion (50 min.) -- program 2. The creators : the advertising & promotions industry (51 min.) -- Tape 2. program 3. Making it work : planning for promotion (49 min.) -- program 4. Planning a winning campaign : the campaign and media types (50 min.) -- Tape 3. progra...
Publication information
Publisher
[Strathfield, N.S.W.] : Open Training & Education Network, TAFE NSW, [c1998]
Performers
Presenters: Karen Webb, Dale Williams.
Series
Place of Publication
New South Wales
Date Published
[c1998]
Subjects
More information
Alternative Titles
Full title
Maximum exposure [videorecording] : advertising & promotions management.
Portion of title
Advertising & promotions management.
Authors, Artists and Contributors
Author / Artists
Notes
General note
Marketing series.
8774B.
Identifiers
Primary Identifiers
Call Numbers
VB11768 , VB11769
Record Identifier
74VvA5Nx82Jy
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvA5Nx82Jy
Other Identifiers
DDC
659.1
MMS ID
991013734319702626
