The marketing sourcebook for small business / Jeffrey P. Davidson.
The marketing sourcebook for small business / Jeffrey P. Davidson.
About this item
Full title
Author / Creator
Publisher
New York : Wiley, c1989.
Call Numbers
T0362887
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxv, 325 p. : ill. ; 25 cm.
Contents
Positioning, marketing, and the 1990s -- You are what you project-- the age of image -- Redefining your business -- Precision targeting -- Advertising for position -- Public relations and promotion for positioning -- Location and positioning -- The impact of financial image -- Building the professio...
Publication information
Publisher
New York : Wiley, c1989.
Place of Publication
New York (State)
Date Published
c1989.
Subjects
More information
Alternative Titles
Full title
The marketing sourcebook for small business / Jeffrey P. Davidson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Bibliography: p. 315-317.
State Reference Library copy: transferred from 658.8/204.
Contextual Information
Date Copyright
c1989.
Identifiers
Primary Identifiers
Call Numbers
T0362887
Record Identifier
74VvAM4JboDO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvAM4JboDO
Other Identifiers
ISBN
0471615129 :
9780471615125 :
DDC
658.8
MMS ID
991013496079702626
