The new emerging market multinationals : four strategies for disrupting markets and building brands...
The new emerging market multinationals : four strategies for disrupting markets and building brands...
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
About this item
Full title
Author / Creator
Publisher
New York : McGraw-Hill, c2012.
Call Numbers
N658.827/81
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 335 p. : ill. ; 24 cm.
Contents
Introduction and overview -- Choosing consumer segments and expanding internationally -- Strategic competency building -- International expansion through acquisitions -- Brand-building strategies and road map -- Building brand awareness on limited budgets -- Building perceptions of high quality, lea...
Publication information
Publisher
New York : McGraw-Hill, c2012.
Place of Publication
New York (State)
Date Published
c2012.
Subjects
More information
Alternative Titles
Full title
The new emerging market multinationals : four strategies for disrupting markets and building brands / Amitava Chattopadhyay and Rajeev Batra, with Aysegul Ozsomer.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
Includes bibliographical references and index.
Contextual Information
Date Copyright
c2012.
Identifiers
Primary Identifiers
Call Numbers
N658.827/81
Record Identifier
74VvAV85BOJd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvAV85BOJd
Other Identifiers
ISBN
0071782907 (e-ISBN)
9780071782890 (hbk.)
0071782893 (hbk.)
9780071782906 (e-ISBN)
DDC
658.8/27
MMS ID
991013560839702626
