Handbook of marketing and finance / edited by Shankar Ganesan.
Handbook of marketing and finance / edited by Shankar Ganesan.
About this item
Full title
Publisher
Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, 2012.
Date
2012.
Call Numbers
N658.8/476
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
x, 322 p. : ill. ; 24 cm.
Contents
Pt. 1. Metrics and methods -- pt. 2. Creating, communicating, delivering, and sustaining value and firm performance -- pt. 3. Marketing actions and value destruction.
Publication information
Publisher
Cheltenham, U.K. ; Northampton, Mass. : Edward Elgar, 2012.
Place of Publication
England
Date Published
2012.
Subjects
More information
Alternative Titles
Full title
Handbook of marketing and finance / edited by Shankar Ganesan.
Notes
General note
Includes bibliographical references and index.
Identifiers
Primary Identifiers
Call Numbers
N658.8/476
Record Identifier
74VvAVkkyD6y
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvAVkkyD6y
Other Identifiers
ISBN
9781849802727
1849802726
DDC
658.8
MMS ID
991013560629702626
