Competitive marketing strategy : developing, maintaining and defending competitive position / Linden...
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden...
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
About this item
Full title
Author / Creator
Publisher
Melbourne : Thomas Nelson, 1990.
Date
1990.
Call Numbers
N658.802/11
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
viii, 410 p. : ill. ; 24 cm.
Contents
Dominant leader strategies for defending competitive position--Multibrand strategies to protect dominance --Maximising market potential and profit as the dominant industry force--Strategic issues in declining markets--Strategies for leadership in joint dominance markets--Developing a market leadersh...
Publication information
Publisher
Melbourne : Thomas Nelson, 1990.
Place of Publication
Victoria
Date Published
1990.
Subjects
More information
Alternative Titles
Full title
Competitive marketing strategy : developing, maintaining and defending competitive position / Linden Brown.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
For tertiary students.
Bibliography: p. 399-400.
Audience note
For tertiary students.
Identifiers
Primary Identifiers
Call Numbers
N658.802/11
Record Identifier
74VvAZ2laWJX
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvAZ2laWJX
Other Identifiers
ISBN
0170072363
9780170072366 :
0170072363 :
9780170072366
DDC
658.802
MMS ID
991013432199702626
