Managing services marketing : text and readings / John E.G. Bateson.
Managing services marketing : text and readings / John E.G. Bateson.
About this item
Full title
Author / Creator
Publisher
Chicago : Dryden Press, c1989.
Call Numbers
T0362596
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xv, 591 p. : ill. ; 25 cm.
Contents
Advertising--airlines--banks--changing of services in--effect of electronic funds transfer on--behavioral control--Berry, Leonard L.--Booms, Bernard H.--boundary-spanning role--brokerage service--buffering--Chase, Richard B.--climate for service--cognitive activity--communication--communications pol...
customer/consumer behavior--customer expectations--customer participation--customer satisfaction--customization--delivery of service--differentiation of service--distribution channels--goods/services dichotomy--growth strategies--health care services--high-contact services--personal selling--price b...
Publication information
Publisher
Chicago : Dryden Press, c1989.
Place of Publication
Illinois
Date Published
c1989.
Subjects
More information
Alternative Titles
Full title
Managing services marketing : text and readings / John E.G. Bateson.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Dryden Press series in marketing.
Includes bibliographies and index.
State Reference Library copy: transferred from 658.8/209.
Contextual Information
Date Copyright
c1989.
Identifiers
Primary Identifiers
Call Numbers
T0362596
Record Identifier
74VvAZEb555O
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvAZEb555O
Other Identifiers
ISBN
0030081475
9780030081477
DDC
658.8
MMS ID
991013436129702626
