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Books
Managing services marketing : text and readings / John E.G. Bateson.
Author / Creator:Bateson, John E. G.
Publisher:Chicago : Dryden Press, c1989.
Call Numbers:T0362596
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Books
Managing services marketing : text and readings / John E.G. Bateson.
Author / Creator:Bateson, John E. G.
Publisher:Fort Worth : Dryden Press, c1995.
Edition:3rd ed.
Call Numbers:NQ658.8/54
For use in the Library