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Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.

Qualitative research in marketing / by Danny N. Belleng...
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Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.

https://devfeature-collection.sl.nsw.gov.au/record/74VvBEAV7wOl

Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.

About this item

Full title

Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.

Author / Creator

Bellenger, Danny N., 1946-

Publisher

Chicago : American Marketing Association, c1976.

Record Identifier

74VvBEAV7wOl

MMS ID

991016470199702626

Language

English

Formats

Books

Physical Description

Physical content

x, 76 p. ; 23 cm.

Publication information

Publisher

Chicago : American Marketing Association, c1976.

Series

Place of Publication

Illinois

Date Published

c1976.

Subjects

Subjects and topics

More information

Alternative Titles

Full title

Qualitative research in marketing / by Danny N. Bellenger, Kenneth L. Bernhardt, Jac L. Goldstucker.

Authors, Artists and Contributors

Author / Creator

Author / Artists

Notes

General note

Monographs series - American Marketing Association ; 3.

Bibliography: p. 70-76.

Contextual Information

Date Copyright

c1976.

Identifiers

Primary Identifiers

Record Identifier

74VvBEAV7wOl

Permalink

https://devfeature-collection.sl.nsw.gov.au/record/74VvBEAV7wOl

Other Identifiers

ISBN

0877570701

9780877570707

MMS ID

991016470199702626

How to access this item

View in old catalogue

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