Principles of marketing / Philip Kotler, Gary Armstrong.
Principles of marketing / Philip Kotler, Gary Armstrong.
About this item
Full title
Author / Creator
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1991.
Call Numbers
NQ658.8/35
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxiii, 711 p. : col. ill. ; 29 cm.
Publication information
Publisher
Englewood Cliffs, N.J. : Prentice Hall, c1991.
Edition
5th ed.
Place of Publication
New Jersey
Date Published
c1991.
Subjects
More information
Alternative Titles
Full title
Principles of marketing / Philip Kotler, Gary Armstrong.
Authors, Artists and Contributors
Author / Creator
Author / Artists
Notes
General note
The Prentice Hall series in marketing.
Includes bibliographical references and indexes.
Contextual Information
Date Copyright
c1991.
Identifiers
Primary Identifiers
Call Numbers
NQ658.8/35
Record Identifier
74VvBP3o8RMl
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvBP3o8RMl
Other Identifiers
ISBN
0137216890 (pbk.)
9780137216895 (Prentice-Hall International)
0137216890 (Prentice-Hall International)
9780136912477
0136912478
9780137216895 (pbk.)
DDC
658.8
MMS ID
991016330389702626
