The lead generation handbook : how to generate all the sales leads you'll ever need-- quickly, easil...
The lead generation handbook : how to generate all the sales leads you'll ever need-- quickly, easil...
The lead generation handbook : how to generate all the sales leads you'll ever need-- quickly, easily, and inexpensively! / Robert W. Bly.
About this item
Full title
Author / Creator
Publisher
New York : AMACOM, c1998.
Call Numbers
N658.82/27
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiii, 319 p. : ill. ; 26 cm.
Contents
1. Lead Generation: An Overview -- 2. Planning a Lead Generation Campaign -- 3. Offers That Increase Response Rates -- 4. Direct Format Mail -- 5. Telemarketing -- 6. Print Advertising -- 7. Free Publicity and Public Relations -- 8. Seminars, Speeches, and Special Events -- 9. Trade Shows -- 10. Oth...
Publication information
Publisher
New York : AMACOM, c1998.
Place of Publication
New York (State)
Date Published
c1998.
Subjects
More information
Scope and Contents
Summary
Bob Bly doesn't just tell you how to generate inquiries. He shows you how to reel in qualified leads who are genuinely interested in what you've got to offer. You'll also see how a variety of lead sources can be easily linked to increase quantity or quality - or both. For instance, you'll find out how to use ListServers for huge internet mailings,...
Alternative Titles
Full title
The lead generation handbook : how to generate all the sales leads you'll ever need-- quickly, easily, and inexpensively! / Robert W. Bly.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1998.
Identifiers
Primary Identifiers
Call Numbers
N658.82/27
Record Identifier
74VvBd0VdZGA
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvBd0VdZGA
Other Identifiers
ISBN
0814403638
9780814403631
DDC
658.82
MMS ID
991016340739702626
