Revenue management : hard-core tactics for market domination / Robert G. Cross.
Revenue management : hard-core tactics for market domination / Robert G. Cross.
Revenue management : hard-core tactics for market domination / Robert G. Cross.
About this item
Full title
Author / Creator
Publisher
London : Orion Business, 1997.
Date
1997.
Call Numbers
N658.1554/25
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xii, 276 p. : ill. ; 24 cm.
Contents
Introduction: cost-cutting, reengineering, downsizing - Now what? -- Ch. 1. Entropy, anorexia, and empty profits -- Ch. 2. Finding the "lost" $300 million --Ch. 3. The core concepts of revenue management -- Ch. 4. Case study: The attack of the laser fares -- Ch. 5. The RM revolution -- Ch. 6. Launch...
Publication information
Publisher
London : Orion Business, 1997.
Place of Publication
England
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
The RM-driven company has one overriding goal: to sell the right product to the right customer at the right time for the right price. Cross clearly explains the concepts at the heart of Revenue Management, exploding a number of existing myths about contemporary business strategy....
Alternative Titles
Full title
Revenue management : hard-core tactics for market domination / Robert G. Cross.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes index.
Identifiers
Primary Identifiers
Call Numbers
N658.1554/25
Record Identifier
74VvD7MrA7vO
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvD7MrA7vO
Other Identifiers
ISBN
0752810189 (pbk.)
9780752809793 (hardback)
0752809792 (hardback)
9780752810188 (pbk.)
DDC
658.1554
MMS ID
991004907609702626
