Breaking up America : advertisers and the new media world / Joseph Turow.
Breaking up America : advertisers and the new media world / Joseph Turow.
Breaking up America : advertisers and the new media world / Joseph Turow.
About this item
Full title
Author / Creator
Publisher
Chicago : University of Chicago Press, 1997.
Date
1997.
Call Numbers
N659.1042/6
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xiv, 242 p. ; 24 cm.
Publication information
Publisher
Chicago : University of Chicago Press, 1997.
Place of Publication
Illinois
Date Published
1997.
Subjects
More information
Scope and Contents
Summary
Turow shows how advertisers exploit differences between consumers based on income, age, gender, race, marital status, ethnicity, and lifestyles. With increased technology, advertising can easily enter individuals' private spaces - their homes, cars, and offices - with news, entertainment, and commercial messages aimed specifically at them. As the m...
Alternative Titles
Full title
Breaking up America : advertisers and the new media world / Joseph Turow.
Authors, Artists and Contributors
Author / Creator
Notes
General note
Includes bibliographical references (p. 201-230) and index.
Contextual Information
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
N659.1042/6
Record Identifier
74VvDDjPbq0X
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvDDjPbq0X
Other Identifiers
ISBN
0226817490 (alk. paper)
9780226817491 (alk. paper)
DDC
659.1042
MMS ID
991004824589702626
