The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Sc...
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Sc...
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.
About this item
Full title
Author / Creator
Publisher
Lincolnwood, Ill. : NTC Business Books, c1997.
Call Numbers
NQ658.802/11
Record Identifier
MMS ID
Language
English
Formats
Physical Description
Physical content
xxxiv, 510 p. : ill. ; 28 cm.
Contents
Pt. 1. Marketing Background. Ch. 1. The Business Review. Ch. 2. How to Prepare a Business Review. Ch. 3. Problems and Opportunities -- Pt. 2. Marketing Plan. Ch. 4. Sales Objectives. Ch. 5. Target Markets and Marketing Objectives. Ch. 6. Positioning. Ch. 7. Marketing Strategies. Ch. 8. Communication...
Publication information
Publisher
Lincolnwood, Ill. : NTC Business Books, c1997.
Edition
2nd ed.
Place of Publication
Illinois
Date Published
c1997.
Subjects
More information
Alternative Titles
Full title
The successful marketing plan : a disciplined and comprehensive approach / Roman G. Hiebing, Jr., Scott W. Cooper.
Notes
General note
Includes index.
Contextual Information
Date Copyright
c1997.
Related resource (online)
Other version (online)
Identifiers
Primary Identifiers
Call Numbers
NQ658.802/11
Record Identifier
74VvDeKveBQd
Permalink
https://devfeature-collection.sl.nsw.gov.au/record/74VvDeKveBQd
Other Identifiers
ISBN
0844232033 (pbk.)
9780844232034 (pbk.)
DDC
658.802
MMS ID
991005096559702626
